Damn - best read I've had a while. Tons of golden nuggets with explanations from the people who learned the hard way:

- Deeply understand your users - Growth is harder than product development - Experiment with different strategies - Create content, especially visual and opinionated - Leverage your personal strengths - Collaborate with influential experts

Thanks so much. Great takeaways.

My takeaways... Hear your customers and don't let fear get in the way.

Author here. That's a pretty accurate summary. Fortunately or unfortunately, I don't think there are hidden tricks.