The rule will allow agency to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews.

Link to 16 CFR Part 465: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule): https://www.ftc.gov/legal-library/browse/federal-register-no...

> "Buying Positive or Negative Reviews: The final rule prohibits businesses from providing compensation or other incentives conditioned on the writing of consumer reviews expressing a particular sentiment, either positive or negative. It clarifies that the conditional nature of the offer of compensation or incentive may be expressly or implicitly conveyed."

Sounds like Amazon's review structure requires a complete overhaul...

Fake reviews and testimonials constitute speech.... speech that involves the ability for corporations to sell products amd make money.

Meanwhile the speech of elected officials - and those running for office - is uncontrolled and they lie to the public with impunity.