I think people have an entitlement attitude about digital content (movies, music, software, games, etc) that doesn't exist for other tangible products. And I think this entitlement has come out of being able to get away with stealing the content easily.
Many people can't afford/don't want to pay for a Rolls Royce, they aren't their target market, but they don't feel entitled to drive one. So they don't go out and steal one and then say "if only you had made the Rolls Royce available at the local dealership in Randomtown, USA instead of Manhattan and at a more reasonable price of $30,000 I wouldn't have stolen the car".
I'd feel entitled to drive a Rolls Royce if someone offered me one. Which is what happens with P2P: users offering others copies of stuff. There's no stealing except in some people's minds.
Many people can't afford/don't want to pay for a Rolls Royce, they aren't their target market, but they don't feel entitled to drive one. So they don't go out and steal one and then say "if only you had made the Rolls Royce available at the local dealership in Randomtown, USA instead of Manhattan and at a more reasonable price of $30,000 I wouldn't have stolen the car".