I don't think it's that weird at all. Nor did they say the "customer" needs to think outside the box (what a great misrepresentation). They were just explaining their thinking process.
I never said they said the customer needs to think outside the box. They claimed that they had to think outside the box (as if no company had sent promotional t-shirts before and as if promotional t-shirts is some kind of groundbreaking idea). I did not misrepresent anything
