> Observation 4: Licensed IP isn't always expensive...
> Piece count and part size have a much larger effect on PPP than licensing royalties. There isn't a huge difference between licensed themes and Lego's own internal themes. This makes a bit of sense- Lego is big enough that their own IP can command markups on a similar level as big-name entertainment franchises. Ninjago and minifigs are great examples of this.
> Observation 5: ...except for Star Wars
> Despite averaging over 1000 pieces, Star Wars sets rank near the bottom in PPP. Every theme below Star Wars features low piece counts and/or lots of electronics. Long-time Lego people already knew the Star Wars sets had a heavy markup, but it's interesting to see how Star Wars compares to another Lucasfilm franchise, Indiana Jones.
> Piece count and part size have a much larger effect on PPP than licensing royalties. There isn't a huge difference between licensed themes and Lego's own internal themes. This makes a bit of sense- Lego is big enough that their own IP can command markups on a similar level as big-name entertainment franchises. Ninjago and minifigs are great examples of this.
> Observation 5: ...except for Star Wars
> Despite averaging over 1000 pieces, Star Wars sets rank near the bottom in PPP. Every theme below Star Wars features low piece counts and/or lots of electronics. Long-time Lego people already knew the Star Wars sets had a heavy markup, but it's interesting to see how Star Wars compares to another Lucasfilm franchise, Indiana Jones.
From https://news.ycombinator.com/item?id=39760878