Tend to agree with this - I think the way you win CRM is to build something that helps customers sell better (and in the background, base it on a technology platform which is extensible so you can take over the world).
CRM space is very red ocean, so IMO a differentiator is required. Remember that these are tools that help people sell more, so that does need to be the focus.
e.g. "We are the CRM that caters to the needs of the domestic cleaning market" or "We are the CRM that automatically arranges sales calls in your diary".
CRM space is very red ocean, so IMO a differentiator is required. Remember that these are tools that help people sell more, so that does need to be the focus.
e.g. "We are the CRM that caters to the needs of the domestic cleaning market" or "We are the CRM that automatically arranges sales calls in your diary".