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What this really does is prove the commoditization of the generic SFDC approach to "CRM", where it's horizontal and empty. It's price pressure for force.com, hence their push on "AI" and add-ons, to protect 30bn in revenue.

HubSpot is easier to defend as you get far more OOTB business functionality, rather than a generic, un-opinionated toolbox.

Attacking SFDC via your route is like attacking Excel with a barebones table entry form. Why would a company switch? How do you get your first paying customer and retain them?

/been doing CRM for 20+ years, good luck lads!



+1 for this. This is also a reason why vertical CRMs (ironically many built on force.com), though niche, are successful.

New players will look like CRUD apps with the horizontal platform approach, and will have a hard time unseating existing big players.

But, the more the merrier. Congratulations and wish the authors the best!




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