I might have heard it a few times, but the only instance I clearly remember is from a Japanese podcast [0] with a former Sega engineer, who then went to Microsoft and stayed in the gaming sphere, sith Stadia being one of the latest project he worked on.
He mentions an FAQ used to discuss between devs and an newcommer in the console market (I assume xbox) going like:
Q: Won't you quit the market as soon as you see how hard it is ?
A: We'll do this to the bitter end. As long as I'm on this team this project will keep going.
