That makes perfect sense. I agree with you that some things will always be enterprise products, sold the traditional way. The interesting thing to me is wondering which products people think are enterprise-only, but are actually ripe for disruption like survey tools were. Only time will tell, I guess.
It's a fair point. It also leads to the enterprisation of otherwise commodity software. Jive, for example, takes software that everybody has easy access to, adds enterprise features and enterprise class support, and sells them to the enterprise.
Need a blog? You could use Wordpress, for free, or you could pay Jive a large bundle of money, have them come in and install it, have active directory and oracle support, and somebody to blame when it doesn't work.
I know for a fact that if somebody would clone Evernote and allow it to operate within the Enterprise (instead of storing data in public cloud), there are at least three government agencies that would buy it for $10,000 or more.
Your point is definitely solid though, but the process that the enterprises are used to following are the ones that will win. If you hired a seasoned enterprise sales team, you could probably make a killing selling Wordpress, or something similar, to prevent people from overpaying for the existing enterprise solutions. You'd just have to know how to get in, and how to follow the sale.
