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> The price is not set by some magic formula. It is set directly by how much the customer is willing to spend.

You missed half of the formula: It is set directly by how much the customer is willing to spend among the options available.

As soon as transparent pricing exists (Ceridian in OP), it will garner market share. Presumably the overhead is lower (because sales people cost money), so they are probably at an advantage.



Sadly this is untrue.

Two enterpise buyers (yep, its a profession) can buy the same number of licenses and additions ending up paying significantly different (10x) price.

[And many of those won't ever even use the product]




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