I think he's cultivated that negative reaction himself; he just can't help himself. Once upon a time, his reputation was primarily as the action man heavily driving forward key industries. There might've been a few "he's just the figurehead, others do the work despite him" sorts on here, but mostly sentiment on a tech site would've been favourable. Hell, years back, I thought he had a decent claim on Person of the Year.

He's really gone out of his way since to polarise the public, for limited benefit.