> Apple likely uses NetPromoter as its primary metric for customer satisfaction
The article is entirely about a completely different firm, 451 Research, who actually is not and does not use NetPromoter. They state that they use a pool of "high wallet spend early adopters and technical people".
(For added irony, 451 Research says it's own customers are 98%+ satisfied with them...)
The article is entirely about a completely different firm, 451 Research, who actually is not and does not use NetPromoter. They state that they use a pool of "high wallet spend early adopters and technical people".
(For added irony, 451 Research says it's own customers are 98%+ satisfied with them...)