AIUI the Protect and Survive films were only ever meant to be broadcast if a nuclear attack was imminent. They were classified but leaked to the BBC. It's not like anyone was showing them alongside the Green Cross Code man, "old fridges can kill", or Charly telling you to keep away from strangers and chip pan fires (separately...).
(I'm reasonably sure the pamphlet didn't get published for the general public either, but again its existence was reported by the media)
EDITED TO ADD: aha, Wikipedia says that the pamphlet did get published, basically because of the reportage generating so much public interest.
The pamphlet was published in 1980. I remember my parents had a copy, but not where they got it from. I was in my very early teens then, and I remember it being a frightening time.
The Scottish Fire and Rescue Service got slated for having a series of ads run in the early 2000s telling people to just get a takeaway on their way home from the pub instead of trying to cook when they got in. The big complaint was that it was encouraging people to eat unhealthily, when presumably a drunk person getting in would be whipping up a nice wee quinoa, avocado and pak choi salad or something.
It cut fire deaths from chip pan fires to basically fuck all, within a month.
(I'm reasonably sure the pamphlet didn't get published for the general public either, but again its existence was reported by the media)
EDITED TO ADD: aha, Wikipedia says that the pamphlet did get published, basically because of the reportage generating so much public interest.