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It depends.

The thing about the baby market is that, because it’s driven by emotional decisions, there are buyers at every price point - and it isn’t even directly related to wealth. Some people get into debt trying to make this harsh world safer for their newborn, even though safety benefits taper off as the price increases.

For me, I picked the lower bound and my wife picked the upper bound on the price range we were looking at. She is frugal above all else, I am safety conscious above all else. We met in the middle and found one that suited.

It required some negotiation to begin with though, because her upper bound was lower than my lower bound - and was firmly in the “dodgy unbranded wholesale, sold on a website with an invalid SSL certificate, claiming to be UK based but registered to a Chinese address” territory.



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