Do you mind expanding on that? I think this paint has a solid use case for refurbishing shipping containers into dwellings, as currently their main drawback is thermal insulation
Heat (well, energy) moves from place to place in three ways- first is hot material moving. for example hot air getting into your house or cold air "escaping" your fridge. When referring to houses this means air tightening the building.
The second is heat moving inside the material, think of pot's handles becoming hot- the heat "creeps" through the material. This rate this happens depends on characteristics of the material, metal will conduct heat better than air for example. When referring to containers you are in the worst place- the metal walls conduct heat very efficiently. How can you solve it? by adding an external layer not connected (as much as possible) to the metal- think of double glazed windows.
And then comes the third way- radiation. Think of the heat you feel from fire, even if nothing is physically connecting the fire and your hand.
Heat travels from the sun as infra red radiation, it's simply a shorter electromagnetic weave length, which becomes heat when it hits an absorbing surface. I don't know the exact numbers, but putting something in the shade, hence less radiation, will make it as hot as the environment- not comfortable but not terrible. Exposing it to radiation can drastically increase the temperature, cars for example can reach 50C or more in the sun even when it's only 30C outside.
Painting white, or using this special paint, can reflect the radiation and reduce the heat. Shading by trees or something else has basically the same affect.
Reality is a little more complex though, hot countries have traditions of airing the house at night when it's colder and shading, for example using shades, during the day. Other tricks are having a bit thermal mass to hold the "cold" during the day and dampen sharp temperature changes, for example by building in stone.
Highly insulated houses tend to not function well in hot places. Heat, for example through windows, gets trapped inside and then it is hard to release it back.
Which is just bad construction? You can add coolant reservoirs to buildings. The tiles in Mediterranen housing come to mind. You could make temperature creep highways, like moving the water of a night cool pool into the cellar. It's just rarely done because moving part and lots of space. Finally AC, a gets your air cold, thus the materials in contact with air, but it's way to late a defense line. Sunlight does not have to reach your house. Plant trees or have masts with sunsails on them.
