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>This notes thing looks like an attempt to pivot to an advertising based business model

The announcement for the feature on twitter[1] literally emphasizes the lack of ads, pointing out subs are their revenue source, so that would be some 4D enshittification chess.

[1] https://twitter.com/hamishmckenzie/status/164362995302659686...



> announcement for the feature on twitter literally emphasizes the lack of ads

Guessing that’s now how they’ll pitch it to an acquirer once it takes off.




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