If you have not seen Gary Hustwit's design documentary, "Objectified", I recommend it highly. Especially if you are not a professional designer (I am not a designer, and I know enough to appreciate good design, not produce it) [1].
In "Objectified", Dieter Rams (of iconic Braun fame) is asked if there is any company that really gets design today. He answers after a moment's pause: "Apple".[2]
[1] Ira Glass on the importance of having good taste before you can produce to the expectations of that taste
In "Objectified", Dieter Rams (of iconic Braun fame) is asked if there is any company that really gets design today. He answers after a moment's pause: "Apple".[2]
[1] Ira Glass on the importance of having good taste before you can produce to the expectations of that taste
http://www.youtube.com/watch?v=BI23U7U2aUY (EDIT: Fixed link)
[2] "Objectified: Dieter Rams commentary"
http://www.youtube.com/watch?v=KBF1rOxWsxg
http://objectifiedfilm.com