This was one of those big eye opening moments for me. Consultants are hired mercenaries in coporate warfare, they don't care about you, they don't care about your company or the rivalries or the squabbaling. You pay them a bunch of money to come run roughshod over your enemies by producing reams of analysis and Powerpoints, to fling the arrows of jargon, and lay siege to your enemies employees by endlessly trapping them in meetings and then they depart.
Consultants are brought in to secure your flank, to provide air cover and to act as disposable pawns in interoffice combat.
They are not brought in to solve problems, to find solutions, or because of their incredibly acumen. It's because they have no loyalty or love but money.
"Consultants are hired mercenaries in coporate warfare, they don't care about you, they don't care about your company or the rivalries or the squabbaling."
"They are not brought in to solve problems"
I've known people that worked for consultancies and the biggest value add they think they have brought is when the problem is the rivalries, politics, and squabbaling has led to inaction and they've needed outside support to come in who don't care about these things.
Perhaps we should hope for companies to have leadership teams where they are able to cut through this intransigence, but unfortunately all too often with old companies stuck in their ways this isn't the case.
They might see their role as brilliant mediators facilitating action by settling feuds using 2x2 matrices, but I think that's naive at best, disingenuous at worst.
They care about the agenda of the person they've been hired by. Usually a C-level agenda-setter or someone influential in the org, and often a McK "alum".
And speaking of action, they have zero stake in the actual implementation of what they proselytize.
All this isn't to say that they don't provide value. Exchange of money is usually is a reasonable signal of providing value, and these firms and its employees do reliably well in that area. However, the narratives around what value strategy consultants provide I find to be truthy, but not actually true.
I can vouch for this. I've done software consulting in corporates a few times throughout my career. Probably the highest value things I've done have been those times the team's organisational structure was a bit broken, and nobody in the company had the visibility, audacity and cover to call it out.
One team had no clear leadership, and there was an important milestone coming up that the team didn't seem to be orienting around. I started kicking up a fuss in meetings by constantly asking "Is this important for our April launch?". I know I upset at least one person, but with some help from management we ended up collectively getting the launch back on track.
At another company my perspective was relayed through my consulting company to the client's upper management, and that ended up being used to fire someone. It doesn't feel good - he was a nice guy. But he was genuinely useless. He spent about 90% of his attention brown nosing to upper management. Once or twice he even actively sabotaged the team in small ways so he could be seen stepping in and fixing the problem. I think they wanted to get rid of him anyway but they didn't have legal cover.
There's absolutely value for companies in having outside consultants sit amongst a team. But its a subtle kind of value. I thought I was brought in to write code. Hah!
I should clarify “value” is subjective. Value in this context doesn’t necessarily mean good, of value to society, aligned with your values, etc. Just that one party is willing to part with cash in exchange for something of value to them (presumably of value to them – unless they’re on drugs).
They’re providing value, just not to the company at large. But the specific person that hired them, and pays them with company fund, you can bet your ass they’re getting value.
I don't think they were saying they are mediators or settle feuds. I'm sure a bunch of people at the companies are pissed at the conclusions they come to. It's moreso though that precisely because they aren't tied to any feudal relationships within the organization they're able to be more impartial with their research and cut through bureaucracy.
Certainly though if all they're doing is parroting back conclusions backed by "research" that the exec who hired them wants to hear then they aren't providing much value, other than perhaps providing air cover when some decision, any decision, is better than no decision and gridlock.
Based on what? I’m close with a few higher levels at different strategy consulting firms, and most of their work at these firms we’ve talked about has been serious: how to respond to a firm you’ve heard of receiving backlash over a botched vaccine, balancing a pivot in their product line with their existing customer base, etc
Problems that will screw you royally (speaking of the firm here) if you get them wrong, so you bring in outside perspective that can pattern match your problem to real world examples (and get in the room with others who’ve navigated a similar problem) to make sure you take the best trajectory.
At worst, consulting is exactly what you say. Large firms, being so large, cover the gamut in their services (and so surely get some exposure to these more flippant projects). The bread and butter of consulting though is solving real problems.
From here, this perspective you have about consulting looks a lot like the mindset some people have around VC: “they just come in to pump companies and dump them in the public market / make an exit before the music stops and everyone realizes it’s bullshit”. Of course there’s some of that in VC, but by and large it’s legitimate and serious work, focused on legitimate outcomes, and done all around by genuine people looking to do a good job - all while creating real value for everyone involved.
Another value of consulting is getting advice from someone who has seen the same decisions play out elsewhere, including at competitors, and apply their secret information on your behalf. It is effectively non-public strategy information laundering.
I find that the people most critical of strategy consulting are often the ones with least experience in it—and tend to paint caricature and with a broad brush at that. Thank you for this more realistic comment.
Consultants are brought in to secure your flank, to provide air cover and to act as disposable pawns in interoffice combat.
They are not brought in to solve problems, to find solutions, or because of their incredibly acumen. It's because they have no loyalty or love but money.