> The changes Apple made in iOS 14.5 — asking people if they wanted to opt-out of apps tracking them across the web — is causing tumult for advertisers who rely on Facebook to sustain their businesses. Performance marketers, i.e., those who want you to buy immediately after clicking, are particularly struggling. The masses, they believe, have opted out of letting Facebook track off of Facebook, so they can’t be sure if people are buying their products after seeing their ads. Facebook expects them to spend less money as a result.
How does any of that rely on the App Store, Apple's 30% cut, or even the state of app distribution on iOS?
Apps have to respect the opt out to be listed on the app store. If they could be sideloaded or installed via a third party app store then they would no longer have to abide by Apple’s policies, such as not tracking users if they have opted out.
> The changes Apple made in iOS 14.5 — asking people if they wanted to opt-out of apps tracking them across the web — is causing tumult for advertisers who rely on Facebook to sustain their businesses. Performance marketers, i.e., those who want you to buy immediately after clicking, are particularly struggling. The masses, they believe, have opted out of letting Facebook track off of Facebook, so they can’t be sure if people are buying their products after seeing their ads. Facebook expects them to spend less money as a result.
How does any of that rely on the App Store, Apple's 30% cut, or even the state of app distribution on iOS?