The language used is positive. For example instead of "good business decision" one could say more neutrally "maximally lazy, standard breaking and anti competitive". In the context of mega corps it means the same but doesn't try to present it in a positive light.
A neutrality "spectrum" does not have sides any more than the autism spectrum has "100% neurotypical".
Imagine a gearbox - neutrality is a Boolean, either in gear or definitively not.
