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Re using colors can be helpful for consumers.

In the potato chip market in Australia, across multiple brands, purple means salt and vinegar, green means chicken, yellow means cheese and onion, blue means plain salt.

In the soft drink isle, red means cola, yellow means lemon, orange means orange, etc.



In New Zealand, green means salt & vinegar, light green means green onion, yellow absolutely means chicken, blue means plain salt, light blue usually means sour cream and chives, and purple means random stuff like bacon.

It does depend on the brand but these are usually the colours.

Yellow has to mean chicken though - it would be weird if it didn't!!


> chicken

I'm shocked to learn of such a thing.


I didn't know they had them in Australia too. It's a common chip flavor in Canada along with ketchup.

It's completely foreign to me too. I'm sure they're tasty, but I'm having trouble imagining what they would taste like.


If they're anything like Chicken in a Biskit crackers (should be available in most supermarkets in the US), they taste like something that's been dipped in broth.




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