From their FAQ I think these are the key bits of information:
>What does the data company do?
>The data company digitises and maintains the product information for 98% of grocery products in the UK. They’ve generously worked with us to bring this cost as low as possible.
>Why are you not giving the name of the data company?
>Maintaining this data for over 200,000 products is a costly endeavour and asking them to offer this for free would be a huge ask. We appreciate that the data company is absolutely entitled to request compensation for their work. We know that providing the name of the data company could bring negative implications for them which we wouldn’t want - especially with how generous they’ve already been.
>The data company digitises and maintains the product information for 98% of grocery products in the UK. They’ve generously worked with us to bring this cost as low as possible.
>Why are you not giving the name of the data company?
>Maintaining this data for over 200,000 products is a costly endeavour and asking them to offer this for free would be a huge ask. We appreciate that the data company is absolutely entitled to request compensation for their work. We know that providing the name of the data company could bring negative implications for them which we wouldn’t want - especially with how generous they’ve already been.