Most Americans consume media most of the time, yes. I know people who haven't read a book since high school, but can tell you everything about either sports or celebrities, and often both. Indexical knowledge of sports and/or what celebrities have been up to for decades. This is what Americans do.

This is beyond the time they spend watching TV and movies. I would say for 90% of the people I know, this number is accurate. If you point it out, it's as if you're telling someone they need to lose weight. It's just not allowed by anyone besides Grandma or Grandpa anymore.