Just... do that thing that nobody does on a normal basis, nor should they be expected to. Just. Has to be one of my favorite words.

Whether you think wearing my mouse wheel down to actually get to the directions for any recipe posted on a blog is good or not - it certainly is normal... and ditto for websites having a lot of above the fold advertisements.

>recipe posted on a blog is good or not - it certainly is normal.

and pretty much universally abhorred by anyone but SEO types

> websites having a lot of above the fold advertisements

I wouldn't know about these. I have an adblocker. seems like a cheap price to pay to prevent unnecessary wear&tear on your mouse wheel.