I am already paying google enough with my personal information. They will not extract more value from me without putting at least a fight.
I completely understand why people would pay, especially if there is no other option to not get ads, but I don't want to pay Google any cents for a service they would be happy to provide for free for influence.
It has negative externalities (Google "lose" money and free video is... un-impacted in the long run) but I value those infinitely less than my attention span.
If you don't view any ads, Google doesn't make any money off your personal information. Essentially all data collecting only exists to tailor specific ads to people they think will find them relevant so they can justify charging more for them.
Sure, but they are still collecting anyway despite them having been unable to put an ad in front of my eyes for several years now. I understand they are probably just doing it "in case of", but the more paranoid part of myself is wondering if that's all there is.