I use this on my phone, I really like it. All they have to do is leverage it and start a store, but not sure if the timing is right just now.
I think if MS embraced ad blocking and made edge (both mobile and desktop) support extensions including ublock origin they could really eat into that platform. At the moment you can run Firefox with ublock origin on Android ( which I do ) but quite a few extensions don't work ( like violent monkey). To me, being able to run ublock origin (and other addons) on Android is a massive competitive advantage, but Firefox can't seem to convert it to users in the mobile space, basically they have no real platform/marketing leverage.
I think if MS embraced ad blocking and made edge (both mobile and desktop) support extensions including ublock origin they could really eat into that platform. At the moment you can run Firefox with ublock origin on Android ( which I do ) but quite a few extensions don't work ( like violent monkey). To me, being able to run ublock origin (and other addons) on Android is a massive competitive advantage, but Firefox can't seem to convert it to users in the mobile space, basically they have no real platform/marketing leverage.