> I don't think it's 'fucking up' to give something a good go but not quite make it, is it?
If the CEO sets a goal for the business, and you 'gave it a good goal' but failed, causing the business to miss its goal, with consequences including lost revenue or lawsuits, in that CEO's eyes you fucked up. The CEO was counting on you to take a letter to Garcia, and though you 'gave it a good go' Garcia never got his letter, so why would that CEO consider you someone to count on again?
> And why would every company in the industry even listen to a rant from Steve Jobs?
> If the CEO sets a goal for the business, and you 'gave it a good goal' but failed, causing the business to miss its goal, with consequences including lost revenue or lawsuits, in that CEO's eyes you fucked up.
Are you under the impression that for example lawyers are fired every time they lose a case and a company has to pay out?
If the CEO sets a goal for the business, and you 'gave it a good goal' but failed, causing the business to miss its goal, with consequences including lost revenue or lawsuits, in that CEO's eyes you fucked up. The CEO was counting on you to take a letter to Garcia, and though you 'gave it a good go' Garcia never got his letter, so why would that CEO consider you someone to count on again?
> And why would every company in the industry even listen to a rant from Steve Jobs?
Because he built this industry.