In the Twitter world, there's a concept called getting "Ratioed", which is when your comments exceed the number of retweets / likes.
The idea is (at least on Twitter), "better" posts are roughly the ones that have more eyeballs but fewer reactions. "Getting Ratioed" is a bad thing. You want your tweets to get many eyeballs but not a lot of back-and-forth discussion (as back-and-forth discussion is often a proxy for toxicity)
In contrast: Facebook is clearly of the opinion that "better" posts are the ones where people feel like making a comment on. Surprise surprise, Facebook is beginning to look like the more toxic social network.
While it's true that the article indicates FB views comments as positive signals, that's definitely not the primary focus of it, which is about likes vs "higher intentionality likes + other emotions".
In the Twitter world, there's a concept called getting "Ratioed", which is when your comments exceed the number of retweets / likes.
The idea is (at least on Twitter), "better" posts are roughly the ones that have more eyeballs but fewer reactions. "Getting Ratioed" is a bad thing. You want your tweets to get many eyeballs but not a lot of back-and-forth discussion (as back-and-forth discussion is often a proxy for toxicity)
In contrast: Facebook is clearly of the opinion that "better" posts are the ones where people feel like making a comment on. Surprise surprise, Facebook is beginning to look like the more toxic social network.