Do you mean traditional over-the-air television? Because I'm absolutely certain companies like Netflix, HBO and Disney tailor content to influence your behavior. Haven't you ever compared the Netflix recommendations for your account with anyone else's? And yes, "TV actually creates content themselves", but that means you'll be exposed to whatever agenda and viewpoints the stakeholders of the production company that creates the content what to promote, and only that viewpoint.
Netflix recommendations is one of the reasons I’m not worried about tailored content. Netflix apparently have zero idea about what shows or films I like. Either that or they don’t have them. All I want is fantasy removed from sci-fi, explosions, spaceships and boobs.