> Sure, but what [if] I’m in the audience you say that you intend to target, but I can see that I wouldn’t use the product?
Early on, the entire target audience are customers and potential customers. The later I define as everyone that have not yet been talked to but would make the switch if they learned about the product in its current form.
Either you are a customer or a potential customer or you are just not that interesting.
> So you are not interested in the perspective of the following categories:
That is correct.
The reason is that the number of people in the "I would make a switch if …" camp is large, and most of them are dishonest about their intentions – not deliberately, but dishonest nonetheless. They will never be customers, no matter what you do. Meanwhile you get distracted by random people on the internet instead of focusing on your actual customers or potential customers.
Early on, the entire target audience are customers and potential customers. The later I define as everyone that have not yet been talked to but would make the switch if they learned about the product in its current form.
Either you are a customer or a potential customer or you are just not that interesting.