Usability is hard. This superficially simple example crosses many products / teams (being Microsoft, we are talking about 100s of people involved). A small startup has the same challenges because your engineers build features, not user experiences. It takes a great product manager to advocate effectively for the user.
Nope, actually, it should present you with a choice between a normal install and a customized install, so that people who don't want to make any fiddly little choices about links and start menu crap just have the thing install itself and then run the program, getting you down to about 4 steps.
It's not at all hard, it's a philosophical problem. They simply believe their concerns are more important than the users. It's not hard or complicated, they're just philosophicaly fools because they believe what they want matters. It doesn't, and they can't wrap their heads around that. It doesn't at all when customers suffer because all they get depends on customers getting what they need. It's a simple concept that they don't understand because they are deluded into thinking they are worth more, by virtue of their status and positions. A delusion that they spend most of their energy defending. You simply cannot serve two masters, and this is Capitalism at it's finest.
I don't think you can blame capitalism for this. Apple does this stuff right, and they make money.
[aside: I paid $15 for iMovie 11 the other day, and I think I entered my App store password to confirm purchase, iMovie dropped into my dock, done.]
Continuing, it's more likely that MS execs, managers, just have the wrong incentives. I have never worked at MS, but I'd imagine you get promoted for having people under you, for shipping software, for meeting deadlines. None of these things directly address user experience.
Is there even a high level user experience person at Microsoft, outside of say, XBox, which obviously does have some serious UX work in it?
Surely the fundamental problem here is more that Microsoft have never had to learn how to keep users happy. They had their monopoly handed to them on a silver platter and their technology was only good enough that users didn't abandon them (not that they had a lot of other practical options).
Apple had to do this stuff right, because if they don't a Mac would be just like Windows with a different logo and nobody would bother. The necessity of having a better UX was baked into the company ten years ago. Microsoft seem to be doing better with Win7, but I'm not sure they've really learnt that lesson yet.
You hit what I think is a critical point but with some anti-Microsoft bias.
My view is that Microsoft itself simplified the PC experience quite well for a set of users during the 80s and early 90s. With DOS and Windows 3.11.
During this time, a lot of people who were not "computer experts" at that time were able get things done with the computer. Even if it was "painful" to do something (all those commands in the command prompt), people would do it beacuse they will achieve some result.
Then the Monopoly became evident, and around the time of Windows 95 Microsoft realized they did not need to make things simple to users, but instead users had to learn how to use their tools. This is what you get right; Microsoft did not need to do anything between Windows 95 and Windows XP to get money. People needed to use Microsoft products because other people used them and if you dared to use Qpro, Apple products or anything else, then your workflow was not compatible with the general workflow of everybody else.
This is were Apple (I guess, Steve Jobs) got it right. They looked all the "paper cuts" [c.f. Canonical] that people thought were "normal" (remember the "normal" BSOD?) and focused on doing products where people did not have to go through all those issues. More importantly, they learnt how to do that. How to detect those "paper cuts" and how to fix them.
In the 20 years that Microsoft monopoly served them, they lost the ability to do that. They lost the ability to know how to make things easier for the users; I suppose all that got mixed within the convoluted bureaucracy within the company. You actually can see some of that in the way Bill's mail is treated: The concerned people do not "get it", what is wrong with Bill's scenario; they just open a "ticket" to fix the Media player problem... and surely a download of Media Player appeared on Microsoft's front webpage next Monday. But they did not attack the underlying problem.
I agree with you that with Windows 7 Microsoft is doing better. But as you, I also think that they still have not "got" the talent they lost a long time ago of being able to make things easier.
I always thought that it would have been better (from the point of view of technology progress) if Microsoft had split in the 3 sub-companies when they were sued back in the day. That might have helped to streamline the bureaucratic processes within the company.
Philosophically, you can blame Capitalism, at least in the abstract. Every man for himself is why they have these problems, and that is the heart of Capitalism. Because they don't think of society and really only their own rewards, they are oblivious to the experience of their users. Yes, Capitalism is the very essence of the problem, at least our current version of it, which is why the groups with the greatest amount of capital are generally the worst at concern for customers.
When Windows was better than the competition, it was winning in the marketplace. Now Google and Apple are better than the competition, so they are winning in the marketplace.
Capitalism is working just fine.
Unlike Microsoft, by contrast, the DMV has no competition and cannot go bankrupt. That's where things start to get very bad.
It is working, its just far, far from what its users really need. Just like Windows. All about a better user experience and we as leaders are missing the point. Nobody is setting a useful standard, nobody with power is looking at it from the bottom up, which is what separates Apple from Ms when it comes to UI and UX. The president is just like Bill in this situation, essentially considered the leader but without any power to changed flawed ideology.
> When Windows was better than the competition, it was winning in the marketplace. Now Google and Apple are better than the competition, so they are winning in the marketplace.
hm???
this contains at least as much factual errors or imprecisions so gross it could mean anything that there are sentences. That plus the whole MS Windows vs Google comparison makes no sense at all.
Chrome is growing at the expense of IE, Android is crushing Windows Phone, Google Docs forced Windows Office to go online, Google Desktop search is better than Windows Desktop search, and Gmail has taken share from Hotmail and Outlook.
And now Chromebooks at $28/user/month are poised to take a ton of Redmond's other revenue:
