No Code is mostly a code word for outsourcing. You use their app to get it started, realize it won’t meet your requirements, and then pay them to work on it forever. Unless it’s just a marketing Website.
No Code I feel like could be also viewed as a compromise for selling dev tools to mass market. You can sell a "cheap complete*" solution instead for the overhead of also dealing with customer issues / inevitably helping train a dedicated person for them to maintain their app. Then you have customers who need dev tool support as intended
