Slight but worrying privacy invasion. Podcasts are increasingly inserting targeted ads based on download analytics. Just the other day, I was listening to a British podcast that advertised for a local company in Seattle, where my IP address tells them I'm from.
The extent to which a podcast can target users has been somewhat limited until now. But if you use Spotify, they know what content you're listening to, and your exact listening behavior, as well as who you are. There's no doubt in my mind that they pay attention to that data internally, and very little doubt that they'll move to expose more and more of it to advertisers.
Slight but worrying privacy invasion. Podcasts are increasingly inserting targeted ads based on download analytics. Just the other day, I was listening to a British podcast that advertised for a local company in Seattle, where my IP address tells them I'm from.
The extent to which a podcast can target users has been somewhat limited until now. But if you use Spotify, they know what content you're listening to, and your exact listening behavior, as well as who you are. There's no doubt in my mind that they pay attention to that data internally, and very little doubt that they'll move to expose more and more of it to advertisers.