Structural barriers are 'real things' even in free market economies. The size, complexity, barriers to entry, massive government subsidies, geopolitics are all part of the equation at that level. If this was about 'wheat' or 'shoes' then yes, but at this level the equation is different.
Also, these execs are not dumb, if they could just 'adjust their price and sell 100K more cars' ... well, they've thought of that.
Probably what needs to happen is Merkel, Bojo, EU leadership (and same in other countries) might need to pipe in with something to facilitate the economy, but that's also fraught with risks, it's not like Norway Statoil whereby they just have to 'get the Oil from under the sea and it's bank'.
Also, these execs are not dumb, if they could just 'adjust their price and sell 100K more cars' ... well, they've thought of that.
Probably what needs to happen is Merkel, Bojo, EU leadership (and same in other countries) might need to pipe in with something to facilitate the economy, but that's also fraught with risks, it's not like Norway Statoil whereby they just have to 'get the Oil from under the sea and it's bank'.