I’m the creator of TweetPerView. I give Andrew a ton of respect here. He really means it when he says he’s here to help ambitious entrepreneurs. He’s done a few tests on older shows, but really put it on the line by implementing TPV on a brand new interview - with Jason Fried, no less! The idea behind the whole project is to help grow an audience and engage viewers. We'll see what happens. Thanks Andrew.
A more user-friendly approach would be to do something similar to what soundcloud does with comments - I think the ability for people to leave inline comments within a video would rock. You could still tie this in with tweets, with a link to jump straight to the part of the video being commented on. You'd also be adding more value by actually encouraging discussion on the content, like a disqus for video.
I have ton's of respect for Andrew as well and that's why I had to comment about how your tool made me feel when I went to watch the video. I don't think it's a bad idea but I don't like how in your face it is and now we are talking about your tool instead of his interview and I'm not sure I would call that a win for Andrew or even for your tool.
