The idea of having an 'auction' is completely ridiculous.
The price being paid is company revenue, which is a function of how much value is not going to the consumer!
Imagine the best search engine in the world, that was maybe free (!) or provided by some government, it wouldn't be there!
Every dollar in profit a company makes, could be in the pocket of consumers in terms of lower price or better features.
Ergo - you literally get the scammiest winner.
If all search engines were free and low-profit, the winners of this contest would be McDonald's and GM, merely interested in talking about their brands all the time.
This is really bad, the EU needs to track a list of classes of search engines (i.e. A, B, C rating) and have Google organize them so A's appear before B's.
The price being paid is company revenue, which is a function of how much value is not going to the consumer!
Imagine the best search engine in the world, that was maybe free (!) or provided by some government, it wouldn't be there!
Every dollar in profit a company makes, could be in the pocket of consumers in terms of lower price or better features.
Ergo - you literally get the scammiest winner.
If all search engines were free and low-profit, the winners of this contest would be McDonald's and GM, merely interested in talking about their brands all the time.
This is really bad, the EU needs to track a list of classes of search engines (i.e. A, B, C rating) and have Google organize them so A's appear before B's.