Please don't redefine privacy as "we know everything about you and we're going to exploit that information for profit but won't give it to anyone else except governments whatever their purpose may be because they only ever use it for a good cause." That's not what it is.
That's a ridiculously unprofitable business model, of course they don't but almost entirely because that idea is unsound and not at all practical.
When a hotel offers privacy for instance, they aren't saying they'll wear a blindfold to check you in - their data retention policy is identical - they're talking about privacy from others.
When a plane offers privacy in first class, they're not saying they'll shred your fight record after landing, it's privacy from others.
When uber is offering privacy, they're not saying you can anonymously book and crypto pay the amount, no, it's privacy from others - they know the same amount about you as any other user
I have a friend here in LA that does privacy centric medical services (hiv, drug rehab). The target demo is celebrities who are shying away from paparazzis and gossip columnists. He still has the customer list however
I'm actually not sure I see the difference here when your information and access to you are the only things a website can secure at all. If you're selling my information, or access to me, that's by definition terrible privacy.
Granted this isn't the definition of "privacy" that corporations will use, but that's hardly an accident.
By redefining privacy as "we don't know you" instead of "we keep your stuff secure" their doing a clausewitz style offensive.
There's limitations to this technique and that's what they keep hitting. They're not going vertical on their beachhead, so yeah, this is what happens.
Eh, whatever, it's not like I work there so best of luck to them.