Never thought I would feel nostalgic for old school address labels. The current version of marketing is much more,
ah, specific. If you work with data about people, you
should read Christopher Wylie's description of more
powerful technology:
The "old school" data brokers were keeping track of menstrual cycles 20 years ago for timed targeted ads. They were very specific about many things. The new kids Google and Facebook didn't invent this game.
https://www.amazon.com/Mindf-Cambridge-Analytica-Break-Ameri...