I'd rather see them try to break the record for most browsers downloaded with BitTorrent during the first week of release.

Marketing can seem silly when you're looking at it from a different perspective.

Indeed. This world record stunt got quite a few media mentions, and while I'm sure they would have gotten a lot without it because of the release, this likely generated even more publicity.

This was custom-designed for the needs of all of the firefox download parties tonight to be projected up on the wall.

There's a party 2 blocks from where I am I could check it out.