See how far you can get without raising money, even if you have to work part-time on the side. Unless you're building something that requires a lot of storage, bandwidth, or people you can get a lot done without a lot of cash. Your location outside a tech hub won't be a factor until you need to start hiring experienced people or you need to raise hundreds of thousands of dollars. By that point you may know if the site is going to be successful or not, and you can move if you need to.