Happens all the time. You put a half-assed attempt into finding a buyer and then go party in Ibiza in either scenario.
Its the people not making money that imagine their one single idea in life is going to strike it big and they'll get married to it.
The rest of us just make money, with the comfort that we now have enough money, or can make more with one of our monthly ideas, or can attract capital due to prior success or having made a profit for shareholders in the prior venture.
There are, usually, ready buyers for a well-performing business--which is another word for a machine that turns money into more money.
Furthermore, attaining some modest success does not tend to make business owners indifferent to the prospect of having a bit more success. Letting the business wither and die while one takes pills on Party Island is not the way it goes.
Its the people not making money that imagine their one single idea in life is going to strike it big and they'll get married to it.
The rest of us just make money, with the comfort that we now have enough money, or can make more with one of our monthly ideas, or can attract capital due to prior success or having made a profit for shareholders in the prior venture.