Xcode is able to dynamically generate a development provisioning profile, even if you do not have a (paid) developer account. So side-loading is definitely possible, in some respects.
Unable to reply to Illniyar’s comment below. To add to those points on the difficulty (actually practical impossibility), you’d also need to have access to a Mac to do all those things every seven days. That’s a very big ask, along with the technical know how to use Xcode, for so many people in Hong Kong.
Side loading is a threat to Apples control over all iOS and similar AppStore devices. If I didn’t want to comply with the very far-reaching requirements for e g in-app stores, I could just ask my users to side load my app. If for example Audible did this, it’d be a real threat.