> If your browsing history can juice CTR prediction then I’ve never seen it. I have seen careers premised on that idea, but I’ve never seen it work.
Isn't demographic targeting exactly that, based on your browsing history? Will showing an ad for a car wash have the same CTR for people that liked car products as for people that did not like car products? Or is your point that it still has to be a human that inputs "this is about car things, please show it to people that like car things" and it's not a magic AI that optimizes it automatically? And in that case: isn't that just a matter of time? Build the profile today, build the tech that uses it tomorrow?
Isn't demographic targeting exactly that, based on your browsing history? Will showing an ad for a car wash have the same CTR for people that liked car products as for people that did not like car products? Or is your point that it still has to be a human that inputs "this is about car things, please show it to people that like car things" and it's not a magic AI that optimizes it automatically? And in that case: isn't that just a matter of time? Build the profile today, build the tech that uses it tomorrow?