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> Thinking that if you build, they will come

I have heard this a ton and have fallen prey to this trap before on multiple occasions. I have a question about this, and maybe people reading this have some insight. :)

I understand that when trying to build some brand new technology with no proven market, it's a wise decision to first determine whether there is potential demand for that technology. What about when building a "clone" of an existing, successful product? What's the process look like there? Is it more marketing and less finding product-market fit?



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