I'm sure they'll make plenty of money, no disagreement there. My point is that I don't think they can charge much more than $5. Consumers just don't value software enough to pay that amount. The people that complain about a $10 app w/ this functionality will have no problem paying an extra $20,000 for the top line package on a new car. Or $20 for a T-Shirt. Or will pay an extra $2,000 to upgrade to 1st class on that foreign vacation.

For most people software has the value of a Happy Meal prize.