In fact it's extremely effective. Just look at what the French have been able to do in Quebec with all their various laws. This appeal to liberty and choice never actually works, it's just a rhetorical technique to quell dissent. People can't buy themselves out of bad corporate behavior. People can't choose their preferred language. People are lazy and do what is convenient. If you make anything less convenient they will prefer the convenient. For instance take K-cups, marginal benefit and marginal convenience... massive adoption.