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Don't over-optimize for the investor. If your startup lands in trouble, no investor is going to dig you out of it.

What should you over-optimize for? Flexibility. Over-optimize for the ability for your business to become a cashflow positive lifestyle business that is not a 100M+ exit. That's actually what many many startups become.

YC won't tell you that because they over-optimize for world-changing binary results.



Agreed with a caveat (from a VC perspective, mind you).

99% (schematically) of new businesses should indeed optimize for flexibility.

But, if you judge yourself to have a real shot at the >> $100M exit, then optimize for that path and foreclose the flexibility.

There's a real truth to the idea that you will be putting your all into any business, so if you have one that really can create an entire career's worth of wealth at once for you and your whole team, you should optimize for that.

If on the other hand your business doesn't have a realistic shot at that, stay the hell away from VC. Waste of time and cash is king anyhow.


"There's a real truth to the idea that you will be putting your all into any business, so if you have one that really can create an entire career's worth of wealth at once for you and your whole team, you should optimize for that."

That's the "truth" convenient for VCs. Even if a startup has a realistic shot at >> $100M exit, it doesn't automatically mean that the founders should go that route. It depends on their risk tolerance and particular circumstances. If a startup could exit at $200M with a much lower risk than them exiting at $600M, some/many founders might prefer the former route. And that still would be "an entire career's worth of wealth at once" for them and the whole team (if the team is small enough), or pretty close to that, or simply just a very very good outcome.


I don't disagree with what you're saying schematically. I agree that there's a lot of propaganda that serves the money machine, and that it's not suitable for most founders.

I think the specific numbers you're providing are tricky, because generally, getting to $200 M exit within, say, a decade, involves institutional funding (VC, PE, "growth", whatever).

(As a relatively small non-Valley funder, I would generally also prefer to be an investor in a company that exits at $200 M with a much lower risk than a $600 M exit, given that getting to $600 M might mean another $50-100 M in late-stage, first-money-out, preference overhang capital.)

I think the real question usually has orders of magnitude difference here. Internally-fundable businesses tend to opt for business models like services, consulting, etc., since they can scale without a lot of invested equity. Hence a lot of times you wind up growing a business semi-organically and end up getting a 1-2x revenue multiple for a modest growth, modest gross-margin, consulting type business. Or, if you do get a good SaaS operation going and grow it organcially, you might find yourself faced with the late-arriving roll-up play heavily funded by private equity, who will buy you at a 3-5x in an attempt to consolidate the market and float it at a 6-10x.

And yes, if you as a founder have a 90% shot at $10 M in 10 years, vs. a 9% shot at $100 M or a 0.9% shot at $1 B, most rational founders should and do take the safe road. Stipulated :)

But in my experience and observation, getting over the hurdle of product-market fit and a repeatable go to market strategy is what tends to kill startups. If you get that PMF and GTM working, it often makes sense to fund hypergrowth. If you don't, the company is walking dead anyway.


Well, I think YC is pretty clear about the sorts of companies they aspire to invest in, e.g., Dropbox, AirBnB, etc. I also imagine quite a lot of the founders who apply to YC aren't aiming for "lifestyle" businesses, in particular since there are cheaper ways, from a dilution point of view, to raise the equivalent amount of capital (or alternatively, to bootstrap to early revenue and find alternative means to finance the business).

YC does indeed optimize for power law outcomes, but then again so does every venture investor (or at least, so should every venture investor).




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