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Facebook growth numbers haven't been strong lately, but it's still growing [0]. With 2.3B monthly active users 15M isn't much to worry about unless a specifically profitable sub-population is doing the leaving.

[0] https://www.statista.com/statistics/264810/number-of-monthly...



If it is 15M US users, that's 4.5% of the US population.


In the country with the highest value per user to advertisers, yes i'd say this is a huge deal.




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