The data is hugely skewed because they're only looking at the top 200 each day. There are 50m tracks on streaming services and the popularity of the long tail is growing.
The 500 most streamed tracks in the US received just 10.7% of total audio streams in 2018, down from 14.6% in 2017. There were 36.3m different tracks streamed across the year, up from 33.2m in 2017.
What strikes me about a report like this is that the report is comfortable comparing sales to "consumption".
Are these really the same?
Third parties do not necessarily know how many times someone cues up a track on their turntable or tape deck. (Unless today's turntables and tape decks are being engineered to "phone home".) Instead they measure sales of physical media containing copies.
On the other hand, with respect to so-called "streaming" the report says about 85% of this type of consumption is from subscriptions. But curiously the report does not measure subscription sales/renewals.
Cassette and vinyl sales are both up - but still represent a tiny fraction of music sales - vinyl
Is about 3% or 4% of sales in the UK.
As regards comparing consumption to sales: this is a fairly standard “equivalent” used in the music industry.
I’m unclear on what else you are saying. You say “so-called ‘streaming’” but why is it “so-called”? It’s pretty clear that the market has shifted to access over ownership or “so-called ‘streaming’”. Subscription streaming services are growing rapidly year-on-year. The stats are easy to find - perhaps the author didn’t feel it was necessary to quote numbers that are fairly widely discussed in mainstream and specialist media.
He actually can claim it, and does so. And that tiny percentage he captures, well that's called a "sample". When you take a sample from a larger population, it is safe to assume it represents some of the same properties as the population as a whole. Figuring out which properties are shared is one of the reasons humans aren't being replaced by machines entirely in the analysis department.
It is your job as the reader to invalidate some of his specific claims using sound logic and evidence. Which of his claims are you refuting?
Nice work, though I didn't find any actual surprises in the list.
Also, looking at the data source (spotifycharts.com), they offer csv downloads of all the charts, which makes it a weird choice to showcase this apparent html scraper library/service?
spoiler alert
One of their biggest revenue streams is with artists and music labels launching their songs in Zumba classes via the "official" playlists. Zumba is an excellent promotion channel for Latin music/island music and other "tropical" music.
The non-english language music is huge and works completely different than the rest of the pop charts.
I've been wondering for years what people listen to. Spotify and YouTube have kept me in a bubble and I have no clue what people are listening to. I'm hoping there's a few gems in these lists.
The 500 most streamed tracks in the US received just 10.7% of total audio streams in 2018, down from 14.6% in 2017. There were 36.3m different tracks streamed across the year, up from 33.2m in 2017.
https://cdn.mbw.44bytes.net/files/2019/01/BuzzAngle-Music-20...