Some of the worst companies I ever encountered also had the best Glassdoor reviews and scores.
Sounds ironic, but makes perfect sense when you consider:
1. When a system is so easy to game simply by acting dishonestly, score will correlate with unscrupulous willingness to lie to your future workforce.
2. For these kinds of unscrupulous terrible employers, Glassdoor is seen as nothing more than an easy way to market themselves. Certainly cheaper than investing in your workforce, trying to make your employees happy, or fixing any of your real issues.
From what I know, it's not that "people lie to themselves" about those terrible jobs, but more like the article describes: concerted effort by the employer to flood their reviews pool with inaccurate positive reviews, and muzzle accurate negative ones.
Sounds ironic, but makes perfect sense when you consider:
1. When a system is so easy to game simply by acting dishonestly, score will correlate with unscrupulous willingness to lie to your future workforce.
2. For these kinds of unscrupulous terrible employers, Glassdoor is seen as nothing more than an easy way to market themselves. Certainly cheaper than investing in your workforce, trying to make your employees happy, or fixing any of your real issues.